At a senior level you need to use media. This can help you be a brand ambassador, should you have the right skills. When you can have your own YouTube channel, you already using media yourself, so it is not only the large corporation that needs media skills, but almost any business in the modern world. We came up with this course to address the “research-based” needs of executives and senior managers for public relation and media skills. This comprehensive training workshop will ensure the effective and efficient use of inclusive communication.

This training will help you to learn:


  • To create integrated PR strategies
  • Advanced interview skills
  • Effective use of online PR options
  • Management of electronic media
  • To maximize your organization’s media strength
  • To understand the rules for lobbying campaigns
  • To manage the merits and demerits of direct email

Who should attend?

  • Chief Executives and Directors
  • Senior Managers
  • PR and Media Managers

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