Background:
At a senior level you need to practice communication strategies that are highly impressive. This includes your written and verbal communication as well as body language, reactions, choice of words, reasoning and everything else. While public relation and media management skills are growingly required for an established organization, managers also need to prepare themselves to excel in relevant skills. Public relation is beyond your marketing activities and can positively improve your general communication and marketing too. We came up with this course to address the “research-based” needs of executives and senior managers for public relation and media skills. This comprehensive training workshop will ensure the effective and efficient use of inclusive communication.
This training will help you to learn:
Benefits:
- To create integrated PR strategies
- Advanced interview skills
- Effective use of online PR options
- Management of electronic media
- Maximize your organization media strength
- Understand the rules for lobbying campaigns
- Manage the merits and demerits of direct email
Who Should Attend:
Marketing and PR people, Managers who have to deal with media, country representatives and directors who have to represent their organization to media, or do any kind of PR activities
